AI Search Optimization
Marketing skill, available on Zeplik
AI Search Optimization is a ready-to-run marketing skill on Zeplik. Not for classic Google SEO strategy (use seo). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
The AI Search Optimization skill loads automatically when your request matches it, or you can invoke it directly by typing /geo-fundamentals in any chat. It works with attachments, connectors, and any model that supports the task, so you get the same expert method every time without setting anything up.
What the AI Search Optimization skill can do
- Audit content against a GEO checklist for AI citation readiness
- Identify missing technical elements like schema, dates, and author credentials
- Explain differences between SEO ranking and GEO citation strategies
- Recommend content rewrites such as TL;DRs, tables, and attributed stats
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Pick a prompt to open it in the Zeplik app. If you are not signed in yet, your prompt is waiting for you the moment you do.
How the AI Search Optimization skill works
/geo-fundamentals
Optimization for AI-powered search engines.
1. What is GEO?
GEO = Generative Engine Optimization
| Goal | Platform |
|---|---|
| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |
SEO vs GEO
| Aspect | SEO | GEO |
|---|---|---|
| Goal | #1 ranking | AI citations |
| Platform | AI engines | |
| Metrics | Rankings, CTR | Citation rate |
| Focus | Keywords | Entities, data |
2. AI Engine Landscape
| Engine | Citation Style | Opportunity |
|---|---|---|
| Perplexity | Numbered [1][2] | Highest citation rate |
| ChatGPT | Inline/footnotes | Custom GPTs |
| Claude | Contextual | Long-form content |
| Gemini | Sources section | SEO crossover |
3. RAG Retrieval Factors
How AI engines select content to cite:
| Factor | Weight |
|---|---|
| Semantic relevance | ~40% |
| Keyword match | ~20% |
| Authority signals | ~15% |
| Freshness | ~10% |
| Source diversity | ~15% |
4. Content That Gets Cited
| Element | Why It Works |
|---|---|
| Original statistics | Unique, citable data |
| Expert quotes | Authority transfer |
| Clear definitions | Easy to extract |
| Step-by-step guides | Actionable value |
| Comparison tables | Structured info |
| FAQ sections | Direct answers |
5. GEO Content Checklist
Content Elements
- Question-based titles
- Summary/TL;DR at top
- Original data with sources
- Expert quotes (name, title)
- FAQ section (3-5 Q&A)
- Clear definitions
- "Last updated" timestamp
- Author with credentials
Technical Elements
- Article schema with dates
- Person schema for author
- FAQPage schema
- Fast loading (< 2.5s)
- Clean HTML structure
6. Entity Building
| Action | Purpose |
|---|---|
| Google Knowledge Panel | Entity recognition |
| Wikipedia (if notable) | Authority source |
| Consistent info across web | Entity consolidation |
| Industry mentions | Authority signals |
7. AI Crawler Access
Key AI User-Agents
| Crawler | Engine |
|---|---|
| GPTBot | ChatGPT/OpenAI |
| Claude-Web | Claude |
| PerplexityBot | Perplexity |
| Googlebot | Gemini (shared) |
Access Decision
| Strategy | When |
|---|---|
| Allow all | Want AI citations |
| Block GPTBot | Don't want OpenAI training |
| Selective | Allow some, block others |
8. Measurement
| Metric | How to Track |
|---|---|
| AI citations | Manual monitoring |
| "According to [Brand]" mentions | Search in AI |
| Competitor citations | Compare share |
| AI-referred traffic | UTM parameters |
9. Anti-Patterns
| Don't | Do |
|---|---|
| Publish without dates | Add timestamps |
| Vague attributions | Name sources |
| Skip author info | Show credentials |
| Thin content | Comprehensive coverage |
10. Running a GEO Audit
To audit a site for AI citation readiness, ask the user to paste the page URL or content, then check it against the GEO Content Checklist above and report:
- Which citable elements are present (stats, quotes, definitions, FAQs, tables)
- Which technical elements are missing (schema types, dates, author info)
- Whether AI crawlers are allowed in robots.txt (ask the user to paste it)
- Concrete rewrites: add a TL;DR, convert prose to tables or steps, attribute claims
Remember: AI cites content that is clear, authoritative, and easy to extract. Be the best answer.
Usage
/geo-fundamentals $ARGUMENTS
How to use the AI Search Optimization skill
Sign in to Zeplik
Create a free Zeplik account or sign in. New accounts start with free credits, so you can try the AI Search Optimization skill right away.
Describe your marketing task
Ask in plain language, or type /geo-fundamentals to invoke the skill directly. Zeplik recognizes the AI Search Optimization skill and applies its method.
Review and refine the result
Zeplik returns a clear, structured answer. Ask follow-ups in the same chat to refine it or take the next step.
Source and credit
- Author
- davila7
- License
- MIT
Adapted from the open-source davila7/claude-code-templates project and tuned to run natively on Zeplik. View source on GitHub.
Frequently asked questions
- What is the AI Search Optimization skill?
- AI Search Optimization is a ready-to-run marketing skill on Zeplik. Not for classic Google SEO strategy (use seo). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
- How do I use AI Search Optimization on Zeplik?
- Sign in to Zeplik and ask in plain language, or type /geo-fundamentals in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.
- Which AI model does the AI Search Optimization skill use?
- Any model you choose. Zeplik works across every model in one chat, so the AI Search Optimization skill runs on your preferred model for the task.
- Where does the AI Search Optimization skill come from?
- The AI Search Optimization skill is adapted from the open-source davila7/claude-code-templates project (MIT) and tuned to run natively on Zeplik. The original source is linked on this page.
- How much does the AI Search Optimization skill cost?
- Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.
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More on Zeplik
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