AI Search Optimization

Marketing skill, available on Zeplik

AI Search Optimization is a ready-to-run marketing skill on Zeplik. Not for classic Google SEO strategy (use seo). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.

The AI Search Optimization skill loads automatically when your request matches it, or you can invoke it directly by typing /geo-fundamentals in any chat. It works with attachments, connectors, and any model that supports the task, so you get the same expert method every time without setting anything up.

What the AI Search Optimization skill can do

Try these prompts on Zeplik

Pick a prompt to open it in the Zeplik app. If you are not signed in yet, your prompt is waiting for you the moment you do.

How the AI Search Optimization skill works

/geo-fundamentals

Optimization for AI-powered search engines.

1. What is GEO?

GEO = Generative Engine Optimization

GoalPlatform
Be cited in AI responsesChatGPT, Claude, Perplexity, Gemini

SEO vs GEO

AspectSEOGEO
Goal#1 rankingAI citations
PlatformGoogleAI engines
MetricsRankings, CTRCitation rate
FocusKeywordsEntities, data

2. AI Engine Landscape

EngineCitation StyleOpportunity
PerplexityNumbered [1][2]Highest citation rate
ChatGPTInline/footnotesCustom GPTs
ClaudeContextualLong-form content
GeminiSources sectionSEO crossover

3. RAG Retrieval Factors

How AI engines select content to cite:

FactorWeight
Semantic relevance~40%
Keyword match~20%
Authority signals~15%
Freshness~10%
Source diversity~15%

4. Content That Gets Cited

ElementWhy It Works
Original statisticsUnique, citable data
Expert quotesAuthority transfer
Clear definitionsEasy to extract
Step-by-step guidesActionable value
Comparison tablesStructured info
FAQ sectionsDirect answers

5. GEO Content Checklist

Content Elements

  • Question-based titles
  • Summary/TL;DR at top
  • Original data with sources
  • Expert quotes (name, title)
  • FAQ section (3-5 Q&A)
  • Clear definitions
  • "Last updated" timestamp
  • Author with credentials

Technical Elements

  • Article schema with dates
  • Person schema for author
  • FAQPage schema
  • Fast loading (< 2.5s)
  • Clean HTML structure

6. Entity Building

ActionPurpose
Google Knowledge PanelEntity recognition
Wikipedia (if notable)Authority source
Consistent info across webEntity consolidation
Industry mentionsAuthority signals

7. AI Crawler Access

Key AI User-Agents

CrawlerEngine
GPTBotChatGPT/OpenAI
Claude-WebClaude
PerplexityBotPerplexity
GooglebotGemini (shared)

Access Decision

StrategyWhen
Allow allWant AI citations
Block GPTBotDon't want OpenAI training
SelectiveAllow some, block others

8. Measurement

MetricHow to Track
AI citationsManual monitoring
"According to [Brand]" mentionsSearch in AI
Competitor citationsCompare share
AI-referred trafficUTM parameters

9. Anti-Patterns

Don'tDo
Publish without datesAdd timestamps
Vague attributionsName sources
Skip author infoShow credentials
Thin contentComprehensive coverage

10. Running a GEO Audit

To audit a site for AI citation readiness, ask the user to paste the page URL or content, then check it against the GEO Content Checklist above and report:

  1. Which citable elements are present (stats, quotes, definitions, FAQs, tables)
  2. Which technical elements are missing (schema types, dates, author info)
  3. Whether AI crawlers are allowed in robots.txt (ask the user to paste it)
  4. Concrete rewrites: add a TL;DR, convert prose to tables or steps, attribute claims

Remember: AI cites content that is clear, authoritative, and easy to extract. Be the best answer.

Usage

/geo-fundamentals $ARGUMENTS

How to use the AI Search Optimization skill

  1. Sign in to Zeplik

    Create a free Zeplik account or sign in. New accounts start with free credits, so you can try the AI Search Optimization skill right away.

  2. Describe your marketing task

    Ask in plain language, or type /geo-fundamentals to invoke the skill directly. Zeplik recognizes the AI Search Optimization skill and applies its method.

  3. Review and refine the result

    Zeplik returns a clear, structured answer. Ask follow-ups in the same chat to refine it or take the next step.

Source and credit

Author
davila7
License
MIT

Adapted from the open-source davila7/claude-code-templates project and tuned to run natively on Zeplik. View source on GitHub.

Frequently asked questions

What is the AI Search Optimization skill?
AI Search Optimization is a ready-to-run marketing skill on Zeplik. Not for classic Google SEO strategy (use seo). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
How do I use AI Search Optimization on Zeplik?
Sign in to Zeplik and ask in plain language, or type /geo-fundamentals in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.
Which AI model does the AI Search Optimization skill use?
Any model you choose. Zeplik works across every model in one chat, so the AI Search Optimization skill runs on your preferred model for the task.
Where does the AI Search Optimization skill come from?
The AI Search Optimization skill is adapted from the open-source davila7/claude-code-templates project (MIT) and tuned to run natively on Zeplik. The original source is linked on this page.
How much does the AI Search Optimization skill cost?
Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.

Related marketing skills

More on Zeplik

Try AI Search Optimization on Zeplik

Every model, one chat. Bring the AI Search Optimization skill into your next conversation and let the assistant do the work.

Browse all skills
AI Search Optimization - Marketing skill for Zeplik AI | Zeplik Chat