Brand Voice Discovery
Writing skill, available on Zeplik
Brand Voice Discovery is a ready-to-run writing skill on Zeplik. Not for applying an existing voice to content (use brand-voice-enforcement). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
The Brand Voice Discovery skill loads automatically when your request matches it, or you can invoke it directly by typing /discover-brand in any chat. It works with attachments, connectors, and any model that supports the task, so you get the same expert method every time without setting anything up.
What the Brand Voice Discovery skill can do
- Search Notion, Drive, Slack, Confluence and Figma for brand materials
- Triage and rank discovered sources by relevance and confidence
- Produce a structured discovery report with conflicts and open questions
- Validate platform coverage and warn about gaps before searching
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How the Brand Voice Discovery skill works
Brand Discovery
Orchestrate autonomous discovery of brand materials across enterprise platforms. This skill coordinates the discover-brand agent to search connected platforms (Notion, Confluence, Google Drive, Box, Microsoft 365, Figma, Gong, Granola, Slack), triage sources, and produce a structured discovery report with open questions.
Discovery Workflow
0. Orient the User
Before starting, briefly explain what's about to happen so the user knows what to expect:
"Here's how brand discovery works:
- Search — I'll search your connected platforms (Notion, Google Drive, Slack, etc.) for brand-related materials: style guides, pitch decks, templates, transcripts, and more.
- Analyze — I'll categorize and rank what I find, pull the best sources, and produce a discovery report with what I found, any conflicts, and open questions.
- Generate guidelines — Once you've reviewed the report, I can generate a structured brand voice guideline document from the results.
- Save — Guidelines are saved to
.claude/brand-voice-guidelines.mdin your working folder once you approve them. Nothing is written until that step.
The search usually takes a few minutes depending on how many platforms are connected. Ready to get started?"
Wait for the user to confirm before proceeding. If they have questions about the process, answer them first.
1. Check Settings
Read .claude/brand-voice.local.md if it exists. Extract:
- Company name
- Which platforms are enabled (notion, confluence, google-drive, box, microsoft-365, figma, gong, granola, slack)
- Search depth preference (standard or deep)
- Max sources limit
- Any known brand material locations listed under "Known Brand Materials"
If no settings file exists, proceed with all connected platforms and standard search depth.
2. Validate Platform Coverage
Before confirming scope, check which platforms are actually connected and classify them:
Document platforms (where brand guidelines, style guides, templates, and decks live):
- Notion, Confluence, Google Drive, Box, Microsoft 365 (SharePoint/OneDrive)
Supplementary platforms (valuable for patterns, but not where brand docs are stored):
- Slack, Gong, Granola, Figma
Apply these rules:
-
If zero document platforms are connected: Stop. Tell the user: "You don't have any document storage platforms connected (Google Drive, SharePoint, Notion, Confluence, or Box). Brand guidelines and style guides almost always live on one of these. Please connect at least one before running discovery. Gong/Granola/Slack transcripts are valuable supplements but unlikely to contain formal brand documents."
-
If no Google Drive AND no Microsoft 365 AND no Box: Warn (but proceed): "None of your primary file storage platforms (Google Drive, SharePoint, Box) are connected. Brand documents frequently live on these platforms. Discovery will proceed with [connected platforms], but results may have significant gaps. Consider connecting Google Drive or SharePoint."
-
If only one platform total is connected: Warn (but proceed): "Only [platform] is connected. Discovery works best with 2+ platforms for cross-source validation. Results from a single platform will have lower confidence scores."
3. Confirm Scope with User
Before launching discovery, confirm:
- Which platforms to search (default: all connected)
- Whether to include conversation transcripts (Gong, Granola) or just documents
- Any known locations to prioritize
Keep this brief — one question, not a questionnaire.
4. Delegate to Discover-Brand Agent
Launch the discover-brand agent via the Task tool. Provide:
- Company name (from settings or user input)
- Enabled platforms
- Search depth
- Any known URLs or locations to check first
The agent executes the 4-phase discovery algorithm autonomously:
- Broad Discovery — parallel searches across platforms
- Source Triage — categorize and rank sources
- Deep Fetch — retrieve and extract from top sources
- Discovery Report — structured output with open questions
5. Present Discovery Report
When the agent returns, present the report to the user with a summary:
- Total sources found and analyzed
- Key brand elements discovered
- Any conflicts between sources
- Open questions requiring team input
6. Offer Next Steps
After presenting the report, offer:
- Generate guidelines now — chain to
/brand-voice:generate-guidelinesusing discovery report as input - Resolve open questions first — work through high-priority questions before generating
- Save report — store the discovery report to Notion or as a local file
- Expand search — search additional platforms or deeper if coverage is low
Open Questions
Open questions arise when the discovery agent encounters ambiguity it cannot resolve:
- Conflicting documents (e.g., 2023 style guide vs. 2024 brand update)
- Missing critical sections (e.g., no social media guidelines found)
- Inconsistent terminology across platforms
Every open question includes an agent recommendation. Present questions as "confirm or override" — not dead ends.
Integration with Other Skills
- Guideline Generation: The discovery report is returned by the discover-brand agent via the Task tool. Pass it directly to the guideline-generation skill as structured input, replacing the need for users to manually gather sources.
- Brand Voice Enforcement: Once guidelines are generated from discovery, enforcement uses them automatically.
Error Handling
- If zero platforms are connected, inform the user which platforms the plugin supports and how to connect them.
- If all searches return empty results, flag the discovery as "low coverage" and suggest the user provide documents manually or check platform connections.
- If a platform is connected but returns permission errors, note the gap and continue with other platforms.
Reference Files
For detailed discovery patterns and algorithms, consult:
references/search-strategies.md— Platform-specific search queries, query patterns by platform, and tips for maximizing discovery coveragereferences/source-ranking.md— Source category definitions, ranking algorithm weights, and triage decision criteria
Zeplik output presentation
Present the final deliverable as a single polished artifact: clear headings, tables where the content is tabular, fenced code where it is code. Lead with the deliverable itself; keep process commentary to a single short line. If the skill produced multiple files or sections, end with a compact list of them with one-line purposes.
How to use the Brand Voice Discovery skill
Sign in to Zeplik
Create a free Zeplik account or sign in. New accounts start with free credits, so you can try the Brand Voice Discovery skill right away.
Describe your writing task
Ask in plain language, or type /discover-brand to invoke the skill directly. Zeplik recognizes the Brand Voice Discovery skill and applies its method.
Review and refine the result
Zeplik returns a clear, structured answer. Ask follow-ups in the same chat to refine it or take the next step.
Source and credit
- Author
- Anthropic
- License
- Apache-2.0
Adapted from the open-source anthropics/knowledge-work-plugins project and tuned to run natively on Zeplik. View source on GitHub.
Frequently asked questions
- What is the Brand Voice Discovery skill?
- Brand Voice Discovery is a ready-to-run writing skill on Zeplik. Not for applying an existing voice to content (use brand-voice-enforcement). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
- How do I use Brand Voice Discovery on Zeplik?
- Sign in to Zeplik and ask in plain language, or type /discover-brand in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.
- Which AI model does the Brand Voice Discovery skill use?
- Any model you choose. Zeplik works across every model in one chat, so the Brand Voice Discovery skill runs on your preferred model for the task.
- Where does the Brand Voice Discovery skill come from?
- The Brand Voice Discovery skill is adapted from the open-source anthropics/knowledge-work-plugins project (Apache-2.0) and tuned to run natively on Zeplik. The original source is linked on this page.
- How much does the Brand Voice Discovery skill cost?
- Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.
Related writing skills
- AI Text HumanizerRewrite text to strip recognizable AI-writing patterns (inflated significance, formulaic transitions, stock vocabulary, generic endings) while preserving full content and the author's voice. Use for 'humanize this', 'make it sound less like AI', 'natural voice'. Not for marketing-copy quality sweeps (use copy-editing).
- Brand Voice GuardianUse when content must match the company's brand voice -- 'make this sound like us', 'rewrite this in our tone', 'is this on-brand', or any email/post/deck request where brand guidelines apply. Loads existing guidelines and enforces voice constants and tone flexes. Not for finding brand docs (use discover-brand).
- Brand Voice GuidelinesProduces a structured, enforceable brand voice guideline with a We Are/We Are Not table, tone matrix, confidence scores, and open questions from docs, transcripts, or user input.
- Content CreatorUse for channel-specific marketing content structures and frameworks -- blog post, social media, email newsletter, landing page, press release, and case study templates, SEO checklists, headline formulas, CTA patterns: 'what's the right structure for a case study'. For a guided draft, use draft-content.
- Content DrafterUse when the user asks to draft a specific piece of marketing content -- 'write a LinkedIn post about our launch', 'draft a blog post on X', 'write a press release' -- gathering content type, topic, audience, and brand voice first. For structure reference use content-creation; for drip flows use email-sequence.
- Content Pipeline NavigatorUse to chain content production across skills -- brand voice, strategy, drafting, editing, humanizing. Not for a single draft (use draft-content) or a one-off edit pass (use copy-editing).
More on Zeplik
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