Brand Guidelines Builder

Design skill, available on Zeplik

Brand Guidelines Builder is a ready-to-run design skill on Zeplik. Trigger: "use Anthropic branding", "apply our brand style". Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.

The Brand Guidelines Builder skill loads automatically when your request matches it, or you can invoke it directly by typing /brand-guidelines in any chat. It works with attachments, connectors, and any model that supports the task, so you get the same expert method every time without setting anything up.

What the Brand Guidelines Builder skill can do

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Pick a prompt to open it in the Zeplik app. If you are not signed in yet, your prompt is waiting for you the moment you do.

How the Brand Guidelines Builder skill works

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

  • Dark: #141413 - Primary text and dark backgrounds
  • Light: #faf9f5 - Light backgrounds and text on dark
  • Mid Gray: #b0aea5 - Secondary elements
  • Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

  • Orange: #d97757 - Primary accent
  • Blue: #6a9bcc - Secondary accent
  • Green: #788c5d - Tertiary accent

Typography

  • Headings: Poppins (with Arial fallback)
  • Body Text: Lora (with Georgia fallback)
  • Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems

Zeplik output presentation

Present the final deliverable as a single polished artifact: clear headings, tables where the content is tabular, fenced code where it is code. Lead with the deliverable itself; keep process commentary to a single short line. If the skill produced multiple files or sections, end with a compact list of them with one-line purposes.

How to use the Brand Guidelines Builder skill

  1. Sign in to Zeplik

    Create a free Zeplik account or sign in. New accounts start with free credits, so you can try the Brand Guidelines Builder skill right away.

  2. Describe your design task

    Ask in plain language, or type /brand-guidelines to invoke the skill directly. Zeplik recognizes the Brand Guidelines Builder skill and applies its method.

  3. Review and refine the result

    Zeplik returns a clear, structured answer. Ask follow-ups in the same chat to refine it or take the next step.

Source and credit

Author
Anthropic
License
Apache-2.0

Adapted from the open-source anthropics/skills project and tuned to run natively on Zeplik. View source on GitHub.

Frequently asked questions

What is the Brand Guidelines Builder skill?
Brand Guidelines Builder is a ready-to-run design skill on Zeplik. Trigger: "use Anthropic branding", "apply our brand style". Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer.
How do I use Brand Guidelines Builder on Zeplik?
Sign in to Zeplik and ask in plain language, or type /brand-guidelines in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.
Which AI model does the Brand Guidelines Builder skill use?
Any model you choose. Zeplik works across every model in one chat, so the Brand Guidelines Builder skill runs on your preferred model for the task.
Where does the Brand Guidelines Builder skill come from?
The Brand Guidelines Builder skill is adapted from the open-source anthropics/skills project (Apache-2.0) and tuned to run natively on Zeplik. The original source is linked on this page.
How much does the Brand Guidelines Builder skill cost?
Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.

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Brand Guidelines Builder - Design skill for Zeplik AI | Zeplik Chat