How do I use Content Strategist on Zeplik?

Sign in to Zeplik and ask in plain language, or type /content-strategy in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.

Which AI model does the Content Strategist skill use?

Any model you choose. Zeplik works across every model in one chat, so the Content Strategist skill runs on your preferred model for the task.

Where does the Content Strategist skill come from?

The Content Strategist skill is adapted from the open-source anthropics/knowledge-work-plugins project (Apache-2.0) and tuned to run natively on Zeplik. The original source is linked on this page.

How much does the Content Strategist skill cost?

Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.

Content Strategist

Marketing skill, available on Zeplik

Content Strategist is a ready-to-run marketing skill on Zeplik. Not for drafting posts (use social-content) or writing articles (use content-creation). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer. It returns a structured document you can keep and reuse: Document artifact -- structured written deliverable with headed sections and a TL;DR (see artifact-templates/document.md).

The Content Strategist skill loads automatically when your request matches it, or you can invoke it directly by typing /content-strategy in any chat. It works with attachments, connectors, and any model that supports the task, so you get the same expert method every time without setting anything up.

What the Content Strategist skill can do

Rank top performers and slow movers from pasted sales data
Layer seasonality and industry benchmarks onto sales trends
Flag products trending up or down before totals reveal it
Produce a 30-day brief with push, hold, reposition and offer calls

Try these prompts on Zeplik

Pick a prompt to open it in the Zeplik app. If you are not signed in yet, your prompt is waiting for you the moment you do.

How the Content Strategist skill works

/content-strategy

Turn sales data into a prioritized 30-day content and promotion brief: what to push, what to hold, what to reposition, and which offers to run. Strategic output only -- deciding what deserves attention, not writing the assets.

Usage

/content-strategy $ARGUMENTS

What I Need From You

Zeplik chat has no live sales-system connectors, so paste or upload your data:

Sales data -- a CSV export or pasted table from your accounting, payments, or e-commerce system covering the last 90 days (or whatever you have). Ideal columns: product/service name, date, revenue, quantity.
How to define "top performer" -- total revenue, profit margin, sales velocity, or a combination?
Known seasonality -- do you have patterns in mind ("summer is dead", "Q4 is 40% of the year")? If not, I will apply industry benchmarks for your category.
Your industry -- retail, services, SaaS, e-commerce, etc., so seasonal benchmarks are relevant.

With under 3 months of data, I lean more on industry seasonality benchmarks and flag the lower confidence.

Workflow

Step 1: Analyze the sales data

From the pasted data, identify:

Top 3-5 performers by your chosen metric
Bottom 3-5 slow movers -- candidates for holding or repositioning
Trending up -- gaining momentum in the last 30 days
Trending down -- losing momentum even if totals still look fine

Step 2: Layer in seasonality

Weight recommendations against seasonal patterns you provided
Apply industry benchmarks where your data is thin (e.g., tax services ramp in Q1, retail ramps into Q4)
Flag products that should ramp up or down in the next 30 days based on what is coming, not what just happened

Step 3: Build the 30-day brief

Structure, kept brief and actionable (roughly 200-400 words, not an essay):

Executive summary -- 1-2 sentences: "Your best sellers are X and Y. The seasonal shift to Z is starting."
Push hard -- top 2-3 products, each with a recommended content angle (case study on ROI, how-to video, customer story)
Hold steady -- middle performers; maintain visibility, no heavy lift
Reposition or pause -- slow movers; consider discounting, bundling, or pausing promotion
Seasonal opportunities -- what is coming next month that you should position for now
Recommended offers -- bundle, discount, or trial strategy grounded in the data

Step 4: Sanity-check with you

I will ask: Does this match your gut? Anything the data cannot see (inventory constraints, a product you are sunsetting, a launch in flight)? Then iterate until the brief is right.

Example

Given 90 days of data for a candle business showing "Cedar & Smoke" up 40% month over month, gift sets flat, and travel tins declining since spring:

Push hard: Cedar & Smoke (behind-the-scenes pour video, scent-story post), gift sets repositioned early for holiday
Hold: core seasonal line
Reposition: travel tins -- bundle with best sellers rather than promote alone
Seasonal: start holiday gift-set content in the next 30 days, before the demand curve turns

Tips

Velocity beats totals for timing. A mid-revenue product accelerating 30% month over month usually deserves the spotlight more than a flat top seller.
Slow movers are offer material. Bundling a slow mover with a winner clears inventory without discounting the winner.
Position ahead of the season, not during it. Content published as the seasonal wave peaks is a month too late.
Rerun monthly. Paste fresh data each month; the brief is a rolling 30-day decision, not an annual plan.

How to use the Content Strategist skill

Sign in to Zeplik
Create a free Zeplik account or sign in. New accounts start with free credits, so you can try the Content Strategist skill right away.
Describe your marketing task
Ask in plain language, or type /content-strategy to invoke the skill directly. Zeplik recognizes the Content Strategist skill and applies its method.
Review and refine the result
Zeplik returns a structured document you can edit, download, and reuse. Ask follow-ups to refine it.

Source and credit

Author: Anthropic
License: Apache-2.0

Adapted from the open-source anthropics/knowledge-work-plugins project and tuned to run natively on Zeplik. View source on GitHub.

Frequently asked questions

What is the Content Strategist skill?: Content Strategist is a ready-to-run marketing skill on Zeplik. Not for drafting posts (use social-content) or writing articles (use content-creation). Ask in plain language and Zeplik applies the skill's method for you inside the conversation, on whichever AI model you prefer. It returns a structured document you can keep and reuse: Document artifact -- structured written deliverable with headed sections and a TL;DR (see artifact-templates/document.md).
How do I use Content Strategist on Zeplik?: Sign in to Zeplik and ask in plain language, or type /content-strategy in any chat to invoke it directly. The skill applies its method and returns a result you can refine in the same conversation.
Which AI model does the Content Strategist skill use?: Any model you choose. Zeplik works across every model in one chat, so the Content Strategist skill runs on your preferred model for the task.
Where does the Content Strategist skill come from?: The Content Strategist skill is adapted from the open-source anthropics/knowledge-work-plugins project (Apache-2.0) and tuned to run natively on Zeplik. The original source is linked on this page.
How much does the Content Strategist skill cost?: Using the skill is free to start. You only spend Zeplik credits when the assistant runs, and new accounts begin with free credits.

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